Monday, May 24, 2010

Cloth merchant uses Sanskrit as business lingo

Cloth merchant uses Sanskrit as business lingo


http://timesofindia .indiatimes. com/City/ Hubli/Cloth- merchant- uses-Sanskrit- as-business- lingo/articlesho w/5904310. cms

BIJAPUR: These days, a revival in ancient languages is palpable, and

Sanskrit is no longer a forgotten tongue. There is also talk of

establishing a Sanskrit and Vedic university in the state. But off

campus, right in the city, is a trader who uses the language for his

day-to-day business.

3R Garments Shop, at Meenakshi Chowk in Bijapur city is owned by Ram

Singh Rajput. He has eight employees, and for the past eight years,

they have been using the language for business.

Ram Singh says there is no difficulty in using the language. "After we

started using Sanskrit, our customers increased. Most of the customers

first want to talk and learn some Sanskrit, then they buy clothes."

Inadvertently, it has worked as an advertising gimmick.

Ram Singh is an active member of the Sanskrit Bharati organization. He

had learnt Sanskrit at a 10-day camp, and then started using it at

home. After that, he introduced it for the first time in his business.

He has now done his MA in Sanskrit.

His inspiration is North Karnataka's most powerful seer, Siddeshwar

swamiji. On many occasions, the seer has introduced Ram Singh to his

followers as the "Sanskrit man and his family", which inspired Singh

to learn more.

His younger brothers, Mohan Singh and Vitthal Singh, also work in the

shop. All of them speak Sanskrit fluently, though their mother tongue

is Hindi.

According to the brothers, Sanskrit is the language of God, and

learning it purifies a person's life by reducing bad habits and

arrogant behaviour. "We automatically become polite, and good thoughts

come to our mind," they say.

Says Mohan Singh: "Our customers believe more in us because of our

language. They don't bother to question the price, but pay what we

quote because they feel we do not deceive anybody. We too keep their


Following this attraction at Ram Singh's shop, now barbers, kirana

shop owners, beauty parlours, cloth merchants and several traders have

begun to use Sanskrit as their business language.

1 comment:

surya said...

जीवनस्य प्रत्येकं क्षेत्रे संस्कृतस्य प्रयोगेण भाषा एषा जनभाषा भविष्यति ।