The basic difference between being assertive and being aggressive is how our words and behavior affect the rights and well being of others.
Sharon Anthony Bower
The most powerful assertiveness technique is to repeat your command with the confidence that the other will soon yield.
Assertiveness is not what you do, it’s who you are!
Cal Le Mon
There is a fine line between assertiveness and being relaxed.
If you are going to be defensive all the time, you cannot have ingenuity, assertiveness, independence, and intelligence
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